Checklist

The trusted CFO: a leadership checklist

Sara Daw, Global CEO of The CFO Centre, has spent over two decades helping finance leaders build trust and influence across fractional and portfolio roles. Her perspective shows how CFOs can lead through relationships, perspective, and shared ownership rather than technical expertise alone.

What’s inside?

Six practical principles for CFOs to build trust, connect teams, and lead with influence.

Who’s it for?

CFOs and finance leaders working in fractional, portfolio, or embedded roles across businesses.

The Trusted CFO