Kappa Team

Kappa Team, a market leader in affiliate and performance marketing in Europe

Sector

Affiliate and performance marketing

HQ

Italy

Employees

2-30

Advantages

Efficient management of budgets for each account

Advanced reports for individual cards

Cash flow centralisation

Flexible spending limits

Kappa Team, a market leader in affiliate and performance marketing in Europe

With more than six years of experience in performance marketing, Kappa Team is riding a wave of success due to perfecting the art of using paid traffic sources to promote and sell products on behalf of third parties, focusing its efforts on various platforms, such as Facebook and Instagram.

Kappa Team’s approach starts with a meticulous product selection process, alongside in-depth market analysis, as would be the case for any product. It does this using Worldfilia, one of the most important affiliate networks in Europe, with which Kappa Team CEO, Amedeo Manna, has worked for years.

But their work doesn’t stop there: through a strategic collaboration with Worldfilia Academy, Kappa Team offers training courses that explore various topics linked to market research for the sale of affiliate products and best practices, identifying profitable market niches and creating effective marketing strategies for the correct use of paid traffic sources.

“Soldo is fundamental for anyone working in performance marketing. So many companies in our field, perhaps more so the smaller ones, need these tools. Most of them rely on banks that still don’t understand the business.” Amedeo Manna, Kappa Team CEO

The challenges behind the success of Kappa Team

As with Kappa Team and Worldfilia, when an affiliate promotes a third-party’s product or service and a customer makes a purchase or carries out a specific action (such as registering for a service or filling in a form), the affiliate gets a commission from the network. The commission rate can be fixed or percentage-based, depending on the type of product being sponsored.

Advertising costs are one of the main expenses for this type of business, because they represent the direct cost of generating sales. But monitoring these expenses can quickly turn into a

nightmare made up of insufficient lines of credit, lengthy bureaucratic processes and issues in tracking the expenses linked to each account.

Before the adoption of Soldo, one of the most complicated issues for Kappa Team was the adoption of appropriate virtual cards to feed their traffic sources, given that the team spends hundreds of thousands of euros on ads each month. Traditional banks, often not aligned with the dynamic needs of performance marketing, are not always able to offer immediate solutions.

“You just need to click once to receive the report to send to the accountant. It’s so easy, and even faster than a traditional bank statement.” Amedeo Manna, Kappa Team CEO

Soldo: an innovative, indispensable partner for Kappa Team

Introducing Soldo to Kappa Team’s financial management has resulted in radical change and tangible benefits:

Efficient budget management: Thanks to Soldo, Kappa Team has assigned a card to each account, ensuring that every team member has access to dedicated funds to manage their budget. This feature has eliminated the need for sharing cards across multiple accounts and has reduced difficulties related to allocating expenses. What’s more, this separate management has enabled us to have a clearer overview of the expenses for each project or customer, optimising resource allocation.

Flexible spending limits: One of the major challenges for Kappa Team was the strict spending limits set by traditional banks. Now, they have flexibility that adapts to the needs of a growing company like Kappa Team. For example, if a member of the team needs a higher budget for a particularly large campaign, Soldo provides the appropriate customisation in terms of limits, ensuring that operations are not interrupted due to restrictions.

Creation of virtual cards: One standout feature of Soldo is its ability to create virtual cards really easily. While at traditional banks creating a new card can involve lengthy asset verification processes and multiple rounds of approval, Kappa Team has been able to benefit from the ability to create virtual cards in a matter of seconds, allowing an immediate response to business requirements.

Advanced reports: Detailed reports are available for each card, meaning that you can not only monitor expenses for every team member, but also obtain a clear overview of transactions. These reports are crucial for ensuring transparency and accountability, and they simplify the monthly reporting process. In just a few clicks, Kappa Team managers can download and check transactions, making life easier for both the team and finance managers.

Cash flow centralisation: Kappa Team has been able to centralise all of its transactions, making fund management more streamlined and improving financial planning. This has led to greater efficiency and reduced the amount of time spent on administrative tasks, allowing the team to focus on growing the core business.

For a business like Kappa Team, success is not only determined by its ability to best exploit market opportunities, but also by the way it manages internal challenges – especially those related to financing. Introducing Soldo to its financial management marked a turning point and offered innovative and practical solutions that responded to specific business needs.

This synergy highlights the importance of having the right tools to hand – it allowed KTeam to focus on its core business and continue to lead the performance marketing sector with success and innovation.

Want to improve the management of your business?

By integrating Soldo expense management solution, businesses can ensure full control over spending, making life easier for employees and finance.