If you buy digital media on behalf of your clients you’ll know it creates a ridiculousamount of admin.
And it affects a huge chunk of people.
It’s a problem for finance as they struggle to match invoices and credit card statements to what’s been spent through tools like Facebook, LinkedIn and demand-side platforms (DSPs).
And it’s a problem for media buyers as they have to get involved in this reconciliation – ferrying data back and forth between platforms and financial controllers.
One agency we spoke to was losing a huge ten days a month to reconciliation.
And all they wanted was an answer to a pretty simple question – what are we spending and where are we spending it?
This isn’t just annoying, it’s also bad for business. All of this time-consuming manual admin distracts high-value people from much more important and valuable work. Plus it saps their energy and morale.
What’s funny is that most agencies are aware of this problem. Yet few do anything about it.
They treat it as a cost of doing business. They have to buy media for clients so they have to tackle this admin.
But it doesn’t have to be this way.
It is possible to remove this burden completely. The solution lies in how your people purchase media.
In most cases, agencies use credit cards or insertion orders (IOs) to purchase ads on behalf of clients. And as a result, they immediately lose visibility across spending.
With credit cards, this data goes to the bank. With insertion orders, it’s locked away in a data silo. In both cases, you need to do a load of legwork to join the dots between planned spending and what’s actually been spent.
We’ve come up with a better solution for buying biddable media.
It has four components:
Together, these components tackle every stage of the biddable media buying cycle. It means your media buying process can look something like this:
And you can do a lot with this spend data. Want to see year-on-year spending? Our reporting tools make it easy. Want to port data over to another system? You can download a CSV file in seconds.
We work with seven of the top spenders in digital and manage millions of euros of media budget every month. This used to create an unbearable admin burden that hampered our accounting team and, even worse, restricted our business. Then we discovered Soldo. Now, reporting is easy and our accounting team has more time to focus on bigger, strategic tasks. We’re even making savings.
Angelo Di Veroli, CEO, Blackgeek
Instead, you have more time to focus on the stuff that’ll push your business forwards. This is an all-new way to manage biddable media buying. An approach that’s better for your people, your business and your clients.
Contact us to learn more about how Soldo serves media agencies.