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Meet the Experts Behind Soldo Insights

At Soldo, we believe financial decisions should be backed by experience, not guesswork. That’s why every blog post is written and reviewed by professionals who know the ins and outs of progressive finance, procurement, and decentralised spend management. Explore the authors driving our insights, from in-house specialists to guest contributors in the fintech space.

Authors

Rory Choudhuri

Head of Product Marketing, Soldo

Rory leads product marketing at Soldo, where he defines how we bring our platform to market and helps ensure customers get full value from their deployments. His team also works closely with product and engineering to shape development based on feedback from organisations across industries keeping Soldo at the forefront of spend management. With over 35 years of experience across marketing, sales, training and service, Rory has held senior roles at VMware, Tellabs and 3Com. He has launched everything from desktop video editing to cloud infrastructure, and is known for translating complex technology into clear, compelling stories especially for finance leaders navigating change. A long-time sustainability ambassador, Rory regularly speaks on the intersection of technology and purpose, and serves as a judge for the Global Good Awards. Outside work, he is a volunteer and mentor for inclusion-focused organisations. He lives just north of London with his wife and their dog, and holds Watford FC season tickets with his daughter – proof, he says, of lifelong optimism.

Post • 15 Jul 2025 • Author

The Hidden Cost of Admin in Care: How Smarter Spend Management Frees Time for What Matters

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The software services provided to customers resident in or with registered office in an EEA country or in the UK are provided by Soldo Software Ltd a company incorporated in the UK with company number 09233754 and VAT: GB204213566, whose registered office is 119 Marylebone Road, London, NW15PU, United Kingdom. Soldo Software Ltd (data protection number: ZA 092035) complies with all applicable data protection and privacy legislation in force from time to time in the UK and the EU including the General Data Protection Regulation ((EU) 2016/679) and the Data Protection Act 2018. All the communications related to the software and related services shall be sent to the registered office. Soldo Software Ltd., 119 Marylebone Road, London, NW15PU, United Kingdom.

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The financial services provided to customers resident in or with registered office in an EEA country are provided by Soldo Financial Services Ireland DAC, a company incorporated in Ireland with company number 610705, and registered office at 33 Sir John Rogerson’s Quay, Dublin 2, Ireland.  Soldo Financial Services Ireland DAC is regulated by the Central Bank of Ireland. Mastercard is a registered trademark, and the circles design is a trademark of Mastercard International Incorporated. The card is issued by Soldo Financial Services Ireland DAC pursuant to a licence issued by Mastercard International Inc. Soldo Financial Services Ireland DAC complies with all applicable data protection and privacy legislation in force from time to time in Ireland, including the EU General Data Protection Regulation (EU 2016/679) and the Data Protection Acts 1988 - 2018. All communications related to financial services provided by Soldo Financial Services Ireland DAC shall be sent to Soldo Financial Services Ireland DAC, 33 Sir John Rogerson’s Quay, Dublin 2, Ireland.

The financial services provided to customers resident in or with registered office in the UK are provided by Soldo Financial Services Ltd., a company incorporated in the UK with company number 09495650, whose registered office is 119 Marylebone Road, London, NW15PU, United Kingdom, authorised as an Electronic Money Institution by the Financial Conduct Authority (firm registration number 900459). Mastercard is a registered trademark, and the circles design is a trademark of Mastercard International Incorporated. The card is issued by Soldo Financial Services Ltd pursuant to a licence issued by Mastercard International Inc. Soldo Financial Services Ltd. (data protection number: ZA147304) complies with all applicable data protection and privacy legislation in force from time to time in the UK and the EU including the General Data Protection Regulation ((EU) 2016/679) and the Data Protection Act 2018. All communications related to financial services provided by Soldo Financial Services Ltd shall be sent to Soldo Financial Services Ltd., 119 Marylebone Road, London, NW15PU, United Kingdom.