Twitter is an essential business tool. Whether you’re selling ideas, goods or services, your company needs a presence on the platform. In response to growing business use, Twitter is rolling out more and more B2B services, particularly geared towards advertising.
However, if you’re using Twitter only to promote your brand, or to advertise, you’re missing a trick. Over the last few years, Twitter has firmly established itself as the primary source of financial and investment news.
The problem is that Twitter is awash with accounts promising to revolutionise everything from your life to your business’ bottom line. ‘Influencer’ culture continues to snowball; personality rules and the cover is so often more interesting than the book inside. This applies just as much to brand accounts as it does to individual ‘business influencer’ accounts. It’s harder than ever to sort the wheat from the chaff.
Here are eight Twitter accounts to follow today. The knowledge they share in their tweets will really help you stay up to date with the best ways to manage your business spending.
Finextra should be your first port of call for news on the worldwide FinTech scene. If you check in with Finextra’s Twitter account every morning, you’ll be among the first to know about the new technology that will bring such welcome changes to the way you manage your company spending.
Xero is far more than a payroll and accounting system for small businesses. Having pioneered the ecosystem approach, Xero is connected with so many of the other products and services that you need to know about if you want your business to thrive. Xero’s outlook is fresh and fast-moving – far from the stodgy, slow-moving accounting of yesteryear.
As well as being a point of contact for help enquiries, HMRC’s Business Help account also shares videos, blog posts and other data, all in clear and easy to understand formats. Follow this account to stay up to date with the latest tax regulations so you’re always prepared and always compliant.
Accounting doesn’t exist in isolation, and this account really helps to place the advice they give to small businesses in the wider context of other issues facing small businesses in the UK.
With almost 30k followers, AccountingWEB is an online magazine and forum for accountants. At the same time, the advice they give is easy to understand and implement. Follow this account for insights, news and analysis as well as practical tips you can use today.
No business exists in a vacuum, and the International Business Times’ UK Twitter account is a great source for intelligence on the global scene. Take inspiration from businesses all over the world, and learn about tried and trusted accounting innovations.
Penny Power was appointed Officer of the Order of the British Empire (OBE) in the 2014 New Year Honours for her services to entrepreneurship in social and digital development. She has been championing the use of online tools since as far back as 1998 and generously shares so much of her knowledge to the benefit of SMEs in the UK and beyond.
Like Finextra, FinTech_Futures is a great source of information about the latest partnerships, acquisitions and services. Follow this account to make sure you have your finger on the FinTech pulse and pick the best of the new services on offer, to really turbocharge your company’s spend management.