How to stay up to date with the latest marketing trends in 2020?

Marketing trends come and go, but if you want your business to stay ahead of the curve, it’s crucial to pay them attention. Why? Because you will gain valuable insights that can give your company a competitive edge. Learning about the latest marketing trends can help your comms strategy evolve, as in the fast-paced world of marketing, even the experts need to pay close attention to stay up to date! 

Here are some of the most effective methods for keeping up to speed with the latest trends in marketing in 2020.

Use Google Alerts 

Google Alerts and Google Trends let you find out what people are searching for, in real-time. Set up Google Alerts to let you know when marketing-related subjects are trending, and you’ll always be in the know.

Build networks 

Look for people nearby who can help with the aspects of marketing that you’re not familiar with. The aim is to build up a network of trusted professionals who can offer you unique insights that you may not have previously considered.

Online communities are also worth investigating. You’re sure to find a wide range of options based around your industry, and it’s a great way of picking up useful tips. Don’t forget about LinkedIn; this is another excellent way of finding other people with marketing knowledge in your chosen field.

Subscribe to newsletters 

Check out dedicated marketing websites and subscribe to their newsletters. All the information that you’re searching for will be delivered directly into your inbox regularly, so you won’t have to spend time tracking it down. Do be selective with the newsletters that you choose, or you can quickly end up with an unmanageable inbox.

Attend events and conferences 

Events and conferences related to your industry are a great way of finding out everything you need to know about the latest marketing trends. Whether you attend talks, meet-and-greets or industry-focused conferences, you’ll be bound to pick up invaluable advice that is timely and relevant to your needs.

Read books 

The digital world continues to grow, so digital marketing becomes a more broad topic. Search the internet and bookshops for titles related to current marketing trends. You might like to check out the following books, ‘The Art of Digital Marketing’ by Ian Dodson, as well as ‘The 7 Critical Principles of Effective Digital Marketing’ by Kasim Aslam. 

Listen to podcasts 

The beauty of a podcast is that you can download it to listen at a time convenient to you, perhaps when you’re commuting or exercising. With so much choice, it can be hard to know where to start, so we’ve got a couple of suggestions to get you going. 

Try the Social Media Marketing Podcast, which has consistently appeared in the Top Ten Marketing Blogs list for the past seven years. In addition to interviews with leading marketing professionals in the world of social media, you’ll also discover some great tactics and strategies to drive your marketing efforts to new heights.

Call to Action is another popular podcast which addresses various aspects of digital marketing. Discover how to optimise your conversion rates, devise a Pay-Per-Click campaign, or conduct A/B testing, in addition to expert advice on all aspects of marketing.

Follow blogs 

As digital marketing becomes a ‘must’ for businesses, several blogs have been created, all of which delve deep into the subject. It’s worth trying out several different blogs to find which ones hold the most appeal. Check out the Econsultancy Blog, Marketing Nerd and Adverblog and find out about the hottest new trends ahead of your competitors.

Watch big brands 

Big brands have the knowledge and expertise to make the most of emerging marketing trends. By merely studying their approach, it’s possible to learn a vast amount about what works when it comes to marketing your own business.

Listen to feedback from customers 

There’s little point in paying great attention to marketing insiders if you don’t also listen to what your customers have to say. After all, they’re the ones already buying your products, so they’re in the best position to give you feedback. Ask your customers what you’re doing right and what you could do better and pay attention to their answers.

Understand your competition

Being aware of what your competitors are up to puts you ahead of the game. Study what they’re doing and assess your own marketing efforts when compared against theirs. It’s a great way of gaining further insights into what you could be doing better, or differently.

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